Daryl Goard
postmoderncriticPostmodern Geek: Ace of Base's 'Never Gonna Say I'm Sorry'
August 22nd 2007 03:04
A blast from the past, 'Never Gonna Say I'm Sorry' was a hit single from Ace of Base, offering lyrics which could seem a bit contradictory at first. Compare the depreciating 'I'm a loser,' in the first verse versus 'I'm always here, like the sun,' a positive affirmation in the chorus and you'll see a multi-layered identity emerging this song about appreciating one's geeky side. "I'm not normal; I know it; I don't care," declares Jenny.
The video itself is very multi-layered and fragmented, hallmarks of geekiness which place it snugly within a postmodern frame. We have faces being altered by what I'll describe as the funhouse mirror effect, many juxtapositions of images, and fragmented body parts appearing on the screen, making it a gorgeous piece to deconstruct.
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